Since 2015, greendent® has certified dental practices, orthodontists and dental labs that work without products of animal origin. Our concept study turns the website into an ingredients list for dentistry. For every treatment it names the material, its origin and the alternative, and leads straight to a practice.
Concept study
The website as a declaration
An anatomical plate as the opening: a tooth and an implant in cross-section, labelled with each material and its alternative. Once the page loads, the bone graft granules visibly change from bovine bone to synthetic material.
A materials atlas with 15 materials that can be filtered by seven animal sources. Every alternative is shown with its limits.
Ten treatment pages, each with its own declaration. As you scroll, the animal source is struck through and the animal-free material appears beneath it.
A practice finder built on an index of cities rather than a map. Each profile lists the certified areas and how to book an appointment.
Custom illustrations instead of stock photos, and a treatment day that moves through the surgery station by station.
