Insights
Website relaunch in five steps
Goals, content and redirects need a plan before design starts. Five steps that protect your visibility and enquiries.
Redesign and relaunch
A new website with a redirect plan for every page, so rankings and content are kept.
Rankings and content survive the move.
A redesign is due when the tech, design or structure no longer fits. The biggest risk is the move itself. Lost rankings or missing content often cost more than the new website.
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We start with an analysis of your data, content and technology and set measurable goals. Planning, design, development and SEO sit with the same people.
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Every URL with traffic gets a 301 redirect, and we migrate the metadata. Everything is tested on a staging server first.
Scope of work
We combine these parts to fit each redesign.
We review navigation, content, technology and data to decide what stays and what changes.
We record every URL and its rankings, plan 301 redirects and monitor indexing after launch.
Who uses your website, and why, shapes structure, content and tone.
The technology follows your requirements and team, for example Statamic, Laravel or a headless CMS.
We agree goals, metrics, scope and timeline up front. Every decision is measured against them.
We connect forms, CRM, newsletters and analytics, with GDPR-compliant tracking through a consent tool.
Before launch we test accessibility to WCAG 2.2 AA, Core Web Vitals and every redirect on real devices.
The design follows your brand and your users. A component system keeps every page consistent.
We train your editors on the new system. The same team can take on hosting, updates, monitoring and ongoing development.
We revise existing content, write new copy and merge or redirect outdated pages.
20 topics in website redesign
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Responsive redesign for mobile devices
A redesign that starts with the smartphone, with fast pages and touch-friendly controls.
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Visual website redesign
A new look based on your brand, with protected rankings.
Planning and analysis, 6 topics
- Website redesign strategy A clear strategy ties your website redesign to measurable goals, from the first analysis through to ongoing operation.
- Workshops to prepare a website redesign Workshops held before a website redesign settle goals, requirements and priorities with everyone involved.
- Technical website audit before a redesign A technical audit shows which parts of your website are still sound before you commit budget to a redesign.
- MVP website as a redesign strategy An MVP website puts the core of your new site online early, then grows it on real data.
- Optimising your existing CMS Targeted optimisation brings your CMS up to date when a full rebuild would cost more than it returns.
- Rebranding and website adaptation Adapting your website carries a new brand consistently into its design, navigation and content.
Migration and rankings, 6 topics
- Content migration with a redirect plan A planned content migration moves every page across and protects rankings with redirects and monitoring.
- SEO-safe website redesign and migration Complete redirects, a clean technical foundation and close monitoring protect your rankings through a website redesign.
- Planning a CMS migration A well-planned CMS migration moves your website to a new system without losing content, rankings or editorial time.
- Restructuring content with a content hub Restructuring organises content that has built up over time, so users find what they need faster.
- Redesigning multisite projects A multisite redesign brings domains, brands and languages together on one platform and cuts maintenance effort and running costs.
- Temporary microsites during a redesign A temporary microsite gives new topics their own home during a long website redesign.
Design and technology, 8 topics
- Visual website redesign A visual redesign gives your website a look that fits your brand and guides visitors clearly.
- Responsive redesign for mobile devices A redesign that starts from the smartphone brings fast loading times and controls designed for the thumb.
- A consistent redesign across all channels A consistent redesign brings your website, newsletter, applications and social media into line.
- Campaign-ready website redesign A campaign-ready redesign lets your marketing team launch campaigns without developer time and measure them properly.
- Core Web Vitals in a redesign A redesign built around the Core Web Vitals makes your website measurably faster, from the server to third-party scripts.
- Accessibility in a website redesign Building accessibility to WCAG 2.2 AA into a redesign from the start costs far less than retrofitting it.
- Legally compliant website redesign Getting data protection, consent and mandatory legal information right in a redesign lowers the risk of cease-and-desist letters and fines.
- Website redesign with analytics set-up Measurement is planned and built alongside the new website, so reliable data is available from launch day.
Redesigns for PlanetHome, VIACTIV and Ardo
Frequently asked questions
Not if the move is planned carefully. We record every URL in advance, set up 301 redirects and watch indexing and traffic after launch.
That depends on your content, team and integrations. We work with Statamic, WordPress and headless set-ups based on Laravel, among others.
That depends on the scope. After the initial call you get a timeline and a budget range.
