Insights
Website relaunch in five steps
Goals, content and redirects need a plan before design starts. Five steps that protect your visibility and enquiries.
SEO
Technical SEO, content and structure that help Google and AI search find your pages, measured in visits and enquiries.
18 topics in SEO
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Image SEO with AI
Alt text, file names, formats and loading for large image libraries, with help from AI.
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Content pruning
Find weak content, then update, merge or remove it.
Analysis and strategy, 6 topics
- SEO audit and opportunity analysis An SEO audit shows what holds your site back in search and where demand goes untapped. It pays off before any SEO budget or relaunch.
- Keyword research and clustering Keyword research shows which terms your customers actually search for. Clustering groups them into topics, each with one target page.
- Content strategy for SEO A content strategy decides which content should win enquiries and who creates it. Topics and formats follow from search demand and business goals.
- Backlink analysis and link building A backlink analysis shows which links build trust and where the risks lie. Link building earns new links through content worth citing.
- International SEO International SEO helps search engines show the right language version of your website in every country. It rests on hreflang, URL structure and local content.
- Local SEO for businesses Local SEO gets your business into Google's map results and local search. It rests on your Business Profile, consistent company data and location pages.
Technical SEO, 7 topics
- Technical SEO Technical SEO makes sure search engines can find and understand every important page. A single wrong line in robots.txt can hide whole sections.
- Page speed and Core Web Vitals Core Web Vitals show where slow loading costs you visitors and rankings. Fixes start with the causes that weigh most.
- Mobile SEO Mobile SEO ensures Google captures the full mobile version of your site, and that pages stay fast and usable on a smartphone.
- Structured data (Schema.org) Structured data tells search engines whether a page shows a product, an event or an article, and enables rich results with price or date.
- URL structure and slugs A clear URL structure shows users and search engines where a page sits and what it covers. Short, stable slugs ease maintenance and migrations.
- Finding and fixing duplicate content Duplicate content can lead Google to show the wrong page or rank none properly. Its technical causes can usually be fixed centrally.
- SEO-friendly content migration An SEO-friendly content migration protects rankings and search traffic during a redesign or CMS change, through URL mapping, redirects and post-launch checks.
Content and editorial teams, 5 topics
- On-page optimisation On-page optimisation makes a page match search intent and earn the click. Titles, headings, internal links and images are the levers.
- Image SEO with AI Image SEO makes images load fast, describes them for screen readers and gets them into image search. AI drafts the alt text for large libraries.
- Content pruning Content pruning brings order back to a website that has grown for years. Weak pages are updated, merged or removed.
- SEO consulting for editorial teams SEO consulting for editorial teams makes sure good writing gets found, with briefs, guidelines and reviews that fit daily editorial work.
- SEO workshops for teams SEO workshops give your team the knowledge for everyday decisions, geared to marketing, editorial and development.