HANS IM GLÜCK is a Munich burger grill with 100 restaurants in four countries, each one set in a birch forest. Our concept study shows a website that gets guests to a table faster: find the nearest grill, see if it is open, book. On top of that come promotions that guests can join in.
Concept study
Find it, eat, play along
A home page with a campaign stage: the current promotion moves to the top automatically, followed by a menu you can filter by mood, vegan, vegetarian, chicken or beef.
100 location pages built from the restaurant data: live opening status, a weekly schedule that highlights today and, where available, booking, collection or delivery.
Seven promotions as dedicated components: a prize wheel, a scratch card, a burger quiz, a burger vote, a goose hunt, an advent calendar and a receipt-upload prize draw.
An art direction drawn from the brand: forest green, cream and lucky yellow, condensed capitals from thin to heavy, real photos from the birch forest.
On mobile, a fixed action bar for Find, Menu and Order, plus calm motion as you scroll.
