servicepro has been a direct marketing agency in Munich since 1983 and today brings together data analytics, CRM and creative work. Our concept study puts the results up front. A field of data points shows how a widely scattered campaign turns into a targeted mailing. Figures from the case studies show what came of it.
Concept study
Turning scatter into hits
A page header with a data field: 900 dots stand for the contacts of a campaign. As you scroll, they sort themselves in five steps, from scatter through segments and score to the hits.
A measurement series for documented figures such as +156 % response for Microsoft Bing. Each row shows the starting value and the result, and the bar moves from one to the other as you scroll.
A data potential check to try out. Tick the data you have and see straight away which of six methods it makes possible.
Four pages for the disciplines and four case studies with task, solution, result and work samples.
An art direction that follows the servicepro corporate design closely: the slanted stage at 5°, the Barlow typeface, isometric 3D objects and outline icons.
