smartvillage runs four venues for meetings, workshops and events in Munich, Cologne and Berlin, each built around its own theme. Our concept study turns the four segments of the logo into a design system: one segment per venue, combined on the homepage into a mark made of four photos. A room finder lists every room with its price, size and capacity.
Concept study
From logo to system
A homepage built around the logo mark made of four photos, followed by the four venues as chapters whose key figures count up as you scroll.
A room finder with a headcount slider, filters for location, occasion, seating and daylight, and a live count of matching rooms.
Room pages with regular and off-season rates, a gallery and a seating diagram. The enquiry opens pre-filled and takes four steps.
Location pages as a page type of their own, plus 17 campaign pages built from seven dedicated blocks.
Art direction drawn from the existing brand: sand, navy, periwinkle and coral, ATC Arquette set large in its regular weight. The menu opens as a circle taken from the logo geometry.
