Google Analytics 4 set-up
A properly configured Google Analytics 4 property gives you reliable data for reporting and campaigns. We set up events, funnels, key events and consent.
Auditing existing properties
Many properties were hastily migrated from Universal Analytics in 2023 and measure incompletely. Typical problems are duplicate tags, missing consent handling, spam traffic and conversions that do not match the business. We clean up existing properties before extending them.
Basic configuration
Data streams for website and apps, internal traffic excluded
Data retention of 14 months rather than the default 2
Links to Google Ads, Search Console and BigQuery
Consent Mode v2 via your consent management platform
Account structure and permissions for teams and service providers
For an external booking or payment step, we set up cross-domain measurement.
Events and key events
We add custom events, for example for enquiries, downloads or registrations. Business-relevant events become key events, replacing the old Universal Analytics goals. A measurement plan fixes events and names in advance.
Funnels and reports
In explorations we map your key processes as funnels, such as product view to enquiry. Custom dimensions make page type, customer segment or product line analysable. Management reports run in Looker Studio.
BigQuery export
Standard properties can export raw data to BigQuery without licence costs, paying only for storage and queries. The export bypasses sampling and retention limits and links with CRM or shop data. We recommend it for any serious use of GA4.