Newsletter tracking
Newsletter tracking shows which mailings lead to enquiries and sales. We connect your newsletter system with analytics and your CRM.
Limits of newsletter statistics
Newsletter systems count opens and clicks. Whether a click became an enquiry or a sale only shows up in analytics and the CRM. Budget planning needs that evidence, as email competes with other channels.
How reliable open rates are
Since Apple Mail Privacy Protection, Apple Mail preloads images even for unopened emails. Open rates now only serve as a trend within one list. We judge campaigns by clicks, conversions and revenue.
Linking with analytics
Every link gets UTM parameters under a fixed convention, such as utm_medium=email and one campaign name per send. Google Analytics 4 then attributes visits to channel, campaign and content element, showing which topics and positions work.
Linking with the CRM
Clicks and purchases flow into the contact profile in the CRM. Sales sees what a contact has read, and marketing builds follow-up sequences on it. We connect systems such as Brevo, CleverReach or HubSpot.
Unsubscribes and bounces are synchronised as well.
Data protection
Tracking opens and clicks per person generally requires consent, which we build clearly into a double opt-in sign-up. Without consent, analysis stays at anonymous totals.