Monitoring SEO data
Ongoing monitoring flags losses in rankings, clicks and visibility before they cost you enquiries. Search Console, rank tracking and crawls feed into one dashboard.
Rankings change constantly.
Google updates, new competitors or technical errors after a deployment all shift positions. With only occasional checks, losses often surface weeks later.
Data sources
Google Search Console: impressions, clicks, click-through rate and position, up to 16 months back
Rank tracking: positions for defined search terms compared with competitors, for example in Sistrix or Semrush
Crawls: status codes, indexability and Core Web Vitals
Analytics: organic visits and their conversions
On large websites, log files show how search engines actually crawl.
Dashboard
The dashboard groups data by topic and page type rather than keyword, showing which business areas gain or lose visibility. For larger websites, the Search Console bulk export to BigQuery keeps data beyond 16 months.
Alerts
Automatic alerts report sharp drops in clicks or positions, pages suddenly dropped from the index and errors in structured data. Normal fluctuations do not trigger an alarm.
Putting it in context
AI Overviews in Google Search change the ratio of impressions to clicks. We therefore read both together, in relation to enquiries and revenue, and agree the next steps with you at regular reviews.