Online competitor analysis
Online competitor analysis shows how your competitors position themselves online and where gaps remain for your own website.
Online comparison and the shortlist
Customers compare providers online. The website often decides who makes the shortlist.
What we examine
Positioning: core message, evidence and tone of voice
Content: topics, depth, currency and formats
Visibility: rankings, search terms and ad presence
Navigation: structure, contact routes and forms
Technology: loading time, accessibility and mobile display
Approach
Together, we select direct and indirect competitors. Their sites are assessed against the same criteria, using public data and SEO tools, and set against your own website.
The best starting points for your own content are audience questions that nobody answers well.
Timing and frequency
The analysis is most useful before any major redesign, with a short update once a year.
Outcome
You receive a compact report with prioritised recommendations for content, SEO, navigation and technology, for example as a basis for a redesign.