Digital strategy workshop
In a digital strategy workshop, management, marketing and IT agree on goals, priorities and next steps.
Background
Digital projects fail more often on diverging goals between marketing, IT and management than on technology.
Workshop content
goals and metrics for the next one to two years
audiences and their key questions
review of website, systems and data
channels and their role
priorities and first measures
Approach
Beforehand, we review your website, analytics data and existing documents, so the time together goes into decisions.
We facilitate, ask questions from a technical and user perspective and record results on the spot. Management, marketing, sales and IT should take part.
Contentious points are recorded as open decisions with an owner.
When the workshop is worthwhile
before a redesign or a change of CMS
when several initiatives compete for the same budget
before tendering a larger digital project
Outcome
You receive a written summary with goals, priorities and an outline roadmap, as a basis for a quote or budget decisions.