Planning conversion funnels
A conversion funnel shows the stage at which prospects drop out before they enquire. That is where improvements start.
Background
More reach does little if prospects leave before they enquire. The funnel shows whether budget belongs in reach or in the website.
Typical stages
Awareness: search, ads, referrals, social media
Interest: service pages are read
Evaluation: case studies, prices, FAQ, comparisons
Action: enquiry or appointment booking
In B2B, decision-makers return several times and forward pages to colleagues. Tracking therefore credits more than the last click.
Approach
First we agree what counts as success at each stage. GDPR-compliant tracking with consent then shows where visitors abandon the path.
That is where the work starts: clearer content, shorter forms, faster pages or better guidance to the next step.
Changes go live one at a time, each with a hypothesis and a metric.
Forms and handovers
Many enquiries fail on long forms or end up in an unread inbox. Our forms meet WCAG 2.2 accessibility, and enquiries go straight to your CRM.
Outcome
You receive a funnel overview with metrics for each stage and a prioritised list of measures.