Multi-domain set-ups
A multi-domain set-up runs several domains, brands or languages in one shared system. Updates, security and content management happen in one place.
Background
Many organisations run separate sites for countries, languages, brands or product lines. Each installation needs its own updates and hosting. Content is maintained twice, and the design drifts apart.
Benefits of a shared system
shared components and design system, with room for each brand
central upkeep of shared content, local upkeep of the rest
permissions per site for separate editorial teams
SEO and technology
The technical basis can be a multi-site in Statamic, for example. For language and country versions, we set hreflang and canonical tags so that search engines show the right version. Every domain gets a valid certificate, and redirects follow consistent rules.
Limits of a shared system
Brands with completely different functions, their own owners or strict legal separation may be better served by separate installations. We weigh up upkeep, risk and cost with you.
Approach
Together we decide which sites to merge. Existing URLs get 301 redirects so that rankings are preserved.