AI image generation for web design
AI image generation produces header images, illustrations and visual variants that match your brand's visual language.
Background
Images are often the bottleneck in a web project. Stock photos look interchangeable, and custom shoots are costly and slow. Generated images do not replace photos of real people, products and places.
Use cases
Headers and backgrounds: Visuals in your brand style, in every format you need.
Illustrations: Graphics that explain complex topics.
Variants: One visual in several colour schemes or crops.
Image editing: Extending backgrounds, changing formats and removing distractions.
Drafts: Mood boards and image ideas before a shoot.
Brand and quality
Without clear rules, images turn out generic. We therefore define the visual style first: subjects, light, colours and angles. Reference images and prompt templates make results repeatable. A person checks and retouches every image.
Images are served as AVIF and WebP, sized per device, with alt text.
Rights and labelling
In Germany, AI-generated images are generally not protected by copyright, because they lack human authorship. Anyone may reuse them. Key brand visuals are therefore better served by a photo shoot.
We choose tools with clear commercial licences and review providers' training data and terms. Under the EU AI Act, realistic images that could appear genuine must be labelled.
Approach
After the briefing, we agree the visual style and first visuals with you, then produce the images. Your team receives the prompt templates for later variants.