MVP website as a redesign strategy
An MVP website puts the core of your new site online early, then grows it on real data.
Background
Conventional redesigns often take many months, and in the end much of the work rests on assumptions. An MVP website goes live first with the pages that matter for enquiries, sales or job applications. MVP stands for minimum viable product, the smallest version that does its job.
Who it suits
Companies with an outdated or insecure system
Start-ups and new business units testing their offer
Organisations that want to invest step by step
What belongs in the MVP
This usually means the home page, key service or product pages, the contact page and legally required pages. Accessibility, data protection and clean redirects belong in the MVP too.
Technology
An MVP can be small, but never a stopgap. It is built on a modular system such as Statamic with a component kit. New page types can be added without rebuilding the base.
Approach
We set goals, core pages and a roadmap for the later stages.
We launch, secure existing URLs and measure user behaviour.
We prioritise the next steps based on data and feedback.
Outcome
Your website is in use sooner, and you spread the budget over time.