Rebranding and website adaptation
Adapting your website carries a new brand consistently into its design, navigation and content.
Background
A rebrand does not end with a new logo. Customers mostly experience a brand online. If the website does not match, the repositioning looks half-hearted.
Design and colour
We turn brand colours and typefaces into a digital system with contrast that meets WCAG 2.2 AA. All values are design tokens, so they can be changed in one place.
Tone and content
We work with you on language rules and revise the key pages, down to forms and system messages. New product names also go into metadata and URLs. Changed URLs get redirects, so no rankings are lost.
Navigation and structure
If the offer or the audience changes, we adapt the navigation and page structure.
Technology
New logo, favicon and social media preview images
Updated page and email templates
For a new name or domain: 301 redirects and a change of address in Google Search Console
Launch timed with press release and campaign
Outcome
From the switchover date, every page shows your new brand. Later changes take little effort.