Workshops to prepare a website redesign
Workshops held before a website redesign settle goals, requirements and priorities with everyone involved.
Background
Management, marketing, sales, IT and data protection each bring their own expectations to a redesign. If these are not aligned early, they hold the project up.
Workshop topics
Goals: what the website should achieve and how we measure it
Audiences: who uses the website and why
Requirements: content, features, interfaces and languages
Constraints: budget, schedule, legal and technical requirements
Priorities: what must be ready at launch
Formats
A kick-off is enough for a smaller redesign, while larger ones are spread across several sessions. We meet at your offices, in Munich or online.
Approach
First, we talk to the key people and look at the data you already have. The workshop works with real examples, user flows and first sketches. Conflicts come to light, and we settle who decides each one.
Outcome
A written record of goals, requirements, priorities and next steps forms the basis for the proposal and schedule.