Restructuring content with a content hub
Restructuring organises content that has built up over time, so users find what they need faster.
Background
Websites grow over the years, and topics end up spread across several sections. Users lose track, and search engines stop seeing how pages connect. Restructuring is often the most effective part of a website redesign.
Information architecture
An inventory rates all content by usage and relevance. Card sorting shows how users would group topics themselves. Tree tests check the new structure before design work starts.
Content hubs
A content hub gathers everything on a topic on one overview page. From there, links lead to detail pages, articles, case studies and contacts. The internal links show search engines how pages relate. Categories in the CMS put new content straight into the right hub.
Aligning pages with goals
Every page has a job: to inform, to persuade or to prompt action. Contact options and consultation bookings sit where the decision is made. After launch, click paths show where to adjust.
Approach
Inventory and assessment of content
Card sorting and search term analysis
Structure, navigation and page types as wireframes
User testing, migration and redirects
Outcome
The structure follows your customers' questions and is easier to maintain.