SEO-safe website redesign and migration
Complete redirects, a clean technical foundation and close monitoring protect your rankings through a website redesign.
Background
Missing redirects, deleted content or technical errors can cost traffic that took years to build. Careful planning avoids most of this risk. Visibility often even improves, because technical legacy issues disappear.
SEO audit before the redesign
A full crawl, Google Search Console and web analytics show every URL with its rankings, visitors and inbound links. This reveals which pages must not be lost and which weaknesses we fix.
Redirect plan
A 301 redirect from every old URL to the matching new page
No blanket redirects to the home page and no chains
Internal links pointing directly to the new addresses
Automated tests of every redirect before launch
Technology
The new site launches with an XML sitemap, correct canonical tags, hreflang, structured data and good Core Web Vitals. Metadata and alt text are migrated or improved. The staging environment is blocked from indexing.
Monitoring after launch
We submit the new sitemap and closely monitor crawl errors, indexing and rankings. Small fluctuations in the first weeks usually settle quickly. A final report compares rankings and traffic before and after the redesign.