Backlink analysis and link building
A backlink analysis shows which links build trust and where the risks lie. Link building earns new links through content worth citing.
Why links still matter
Google still treats links as a signal of relevance and trust. One link from a specialist publication in your industry outweighs dozens of directory entries.
Analysing the link profile
The profile is assessed with Ahrefs, Semrush or Sistrix alongside Google Search Console:
Referring domains and the pages they link to
Topical relevance and quality of the linking sites
Distribution of anchor texts
The most-linked pages of your main competitors
Assessing risky links
Google ignores most low-quality links automatically. Action is needed mainly for purchased links and old link networks. The disavow tool is used selectively, for example after a manual action.
Link building that lasts
Lasting links come from content others want to cite: analyses of your own data, tools and well-researched guides. Partners, associations, manufacturers and the press add further links. Paid links break Google's guidelines, so we do not buy them.
Approach
The analysis leads to a plan of content and contacts that can realistically earn links. Links to deleted pages are redirected to suitable targets. Success is measured by new referring domains.