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SEO audit and opportunity analysis

An SEO audit shows what holds your site back in search and where demand goes untapped. It pays off before any SEO budget or relaunch.

Technical analysis

  • Crawling and indexing: robots.txt, sitemaps, status codes, canonicals

  • Core Web Vitals from real user data

  • Mobile rendering, structured data and HTTPS

  • Redirects, error pages and duplicate content

For large websites, we also analyse server log files. They show what Google actually crawls and where crawl budget is wasted.

Structure and content

We check whether page structure, internal linking, click depth and URL structure match search demand. Key pages are assessed for relevance, freshness and depth. Duplicates, thin content and keyword cannibalisation are flagged.

Opportunities against competitors

The opportunity analysis compares your visibility with key competitors. It reveals search terms just off page one and topics you do not cover yet, which shows where effort pays off most. We make no promises about positions, as rankings also depend on competitors and Google.

Approach

The audit draws on Search Console, web analytics, crawlers and SEO tools such as Sistrix or Semrush. You receive an action plan sorted by impact and effort, with clear owners. We can also handle implementation. A follow-up a few months later shows the effect.

Project enquiry

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