International SEO
International SEO helps search engines show the right language version of your website in every country. It rests on hreflang, URL structure and local content.
The cost of an unclear structure
Without a clear structure, Google shows the wrong version: visitors in Austria see Swiss prices. The structure also decides how much work each new country adds.
The right URL structure
Country domains such as .de or .at: a clear country signal, but authority is built separately
Subdirectories such as /de/ or /en/: one domain, simple maintenance, usually our recommendation
Subdomains: technically possible, but rarely easier to maintain
The choice depends on brand, organisation and growth plans.
Implementing hreflang correctly
hreflang links the language and country versions of a page, with x-default catching users whose language is not covered. Missing return links, wrong codes and redirected target URLs are common errors. That is why hreflang is generated automatically from the Statamic multisite structure.
Local content for each market
Search terms and selling points differ by market, even between Switzerland and Germany. Machine translation is a sound starting point when native speakers review keywords and copy. Currencies, units and legal information are adjusted per country.
Approach
After reviewing your target markets, we define the URL structure, language logic and responsibilities. Search Console tracks indexing and rankings per market after launch. IP-based redirects are avoided, because they can lock out crawlers.