Scrollytelling for complex topics
Scrollytelling explains complex topics step by step as users scroll, built to load fast and stay accessible.
When scrollytelling pays off
Scrollytelling suits content that a paragraph cannot easily explain, such as product features, technical processes or sustainability reports. It takes more work than a conventional page and pays off for a central topic such as a product launch. We first agree on the key message and the action that should follow, such as an enquiry.
Technology
Current browsers support scroll-driven animations directly in CSS. Where that is not enough, we use the Intersection Observer API or GSAP. We only animate properties that are cheap for the browser to render. Media loads on demand, and we test against the Core Web Vitals.
Accessibility and mobile devices
All content remains fully readable without animation.
With reduced motion switched on, visitors see a calm version.
The page stays usable by keyboard and screen reader.
On smartphones, effects are simplified rather than just scaled down.
Approach
Develop the narrative in a storyboard.
Prototype the key scenes and test them on real devices.
Build the page in the CMS so your editorial team can update text and images.
After launch, measure scroll depth and the actions users take.