A consistent redesign across all channels
A consistent redesign brings your website, newsletter, applications and social media into line.
Background
When your website, newsletter and customer portal look and sound different, customer trust suffers. A website redesign is the right moment for a shared foundation. Otherwise, the new website sits next to old templates.
A shared foundation
At its core is a design system with design tokens. Colours, typography, spacing and components are defined once and used everywhere. Language rules make the newsletter, website and portal sound the same.
The channels covered
Website: the design system as the basis for all page types
Newsletter: email templates that display well in common email clients
Web applications and portals: components that follow the website
Social media: templates for graphics and preview images
Technical integration
A headless architecture delivers centrally maintained content to the website, apps and other channels. Integrations with your newsletter system, CRM or shop mean data is not kept twice.
Approach
We review all channels for differences in brand image and tone.
We develop the design system and the language rules.
We apply both to every channel and train the teams.
Outcome
New channels and campaigns go live faster because the foundation is in place.