Visual website redesign
A visual redesign gives your website a look that fits your brand and guides visitors clearly.
Background
A visual redesign renews the look of your website without necessarily rebuilding its technology and content. When the foundation is sound, it is faster and more economical than a full relaunch. Typical triggers are a new corporate design or a repositioning.
Analysis as the starting point
An inventory shows which pages work, where users drop off and which brand elements stay. We also check whether the system can take a new design cleanly. That sets the scope of the project.
Design principles
Brand fidelity: your corporate design, developed further for the web
Clear hierarchy: typography, white space and colour direct attention
Distinctive imagery: real photos of your team, products and projects
Accessibility: contrast, text size and focus states to WCAG 2.2 AA
Consistency: a component system for future pages
Approach
We analyse your website, usage data and brand guidelines.
We design the key page types and agree them with you.
We build a component system in Figma and in code.
We implement the redesign and protect URLs, content and rankings.
Outcome
After launch, we review usage data and enquiries and make targeted improvements.