Responsive redesign for mobile devices
A redesign that starts from the smartphone brings fast loading times and controls designed for the thumb.
Background
Many websites were designed for desktop and simply scaled down later. On a phone, they show tiny text, links that are hard to tap and slow loading times. Google assesses websites on their mobile version, so this costs both visitors and rankings.
Mobile first as a planning principle
We plan every page for the smallest screen first. That is where it becomes clear which content really matters. Larger screens get more space, but the same logic.
Loading time and technology
Images in AVIF or WebP, served via srcset at the right size
Few web fonts with a considered loading strategy
No unnecessary JavaScript, and third-party scripts reviewed
Caching and a CDN
We measure against the Core Web Vitals. Google counts an LCP of up to 2.5 seconds, an INP of up to 200 milliseconds and a CLS of up to 0.1 as good.
Touch controls and usability
WCAG 2.2 requires touch targets of at least 24 × 24 pixels, and key actions get more. Forms use the right input types, so a numeric keypad appears for phone numbers, for example. Navigation, calls, enquiries and the basket stay within reach of one hand.
Approach
We analyse how your users use the website on mobile and where they drop off.
The key page types are designed for the smartphone first.
We implement the redesign in your existing system or plan a move to a new one.
We test on real devices and protect your URLs and rankings.
Outcome
After launch, we compare loading times, bounce rates and enquiries with the figures from before.