Core Web Vitals in a redesign
A redesign built around the Core Web Vitals makes your website measurably faster, from the server to third-party scripts.
Background
Slow websites cost visitors, enquiries and revenue. Google also uses the Core Web Vitals as a ranking signal. A redesign lets you build in speed from the ground up.
The Core Web Vitals
Largest Contentful Paint (LCP): how quickly the main content appears, good up to 2.5 seconds
Interaction to Next Paint (INP): how quickly the page responds to input, good up to 200 milliseconds
Cumulative Layout Shift (CLS): how stable the layout stays while loading, good up to 0.1
What counts is data from real users.
Server and delivery
Where possible, we use static caching, HTTP/2 or HTTP/3, compression and a CDN. If needed, we host the site on scalable infrastructure such as AWS.
Code, images and scripts
Images in AVIF or WebP, lazy-loaded
CSS and JavaScript loaded only where needed
Locally hosted web fonts with few weights
Third-party scripts checked, as they often slow sites most
Approach
We measure the baseline with field data and lab tests.
We rank the biggest bottlenecks by impact.
We make targeted fixes or rebuild the site.
After launch, we monitor the scores.
Outcome
Your website loads quickly and responds at once. Bounce rates fall.