Website redesign with analytics set-up
Measurement is planned and built alongside the new website, so reliable data is available from launch day.
Background
After many redesigns, the old tracking no longer fits and conversions go unrecorded. Nobody can then say whether the new website works better.
Tracking plan
Your website's goals decide what we measure.
Goals and KPIs: for example enquiries, purchases, downloads or job applications
Events: clear names for clicks, forms, videos and scroll depth
Campaigns: consistent UTM parameters across all channels
Dashboards: a few reports people actually use
Data protection from the start
Where consent is required, tracking starts only after consent. Consent Mode v2 for Google services is taken into account. Options include Google Analytics 4, Matomo and server-side tagging.
Approach
We analyse your existing tracking and keep historical data.
We agree the tracking plan with your marketing and data protection teams.
We implement it alongside development, usually in Google Tag Manager.
We test every event on the staging environment before launch.
After launch, we check data quality.
Outcome
Before-and-after comparisons show what the redesign has achieved. The plan is documented, so your team can take it forward.